PHINMA Education Bags Silver Anvil Award

The Public Relations Society of the Philippines (PRSP) awarded a Silver Anvil to PHINMA Education for #TAYÓTAYOLaguna: Bayani Para Sa Isa’t Isa (“Rise Up Laguna: Become Heroes for Each Other”) under the PR Programs – Cause-related/Public Awareness/Advocacy Category at the 59th Anvil Awards Gabi ng Parangal on 31 January held at the Marriott Grand Ballroom, Pasay City. 

PHINMA Education receives a Silver Anvil at the 59th Anvil Awards. (L-R: Michelle Bayhon (Public Relations Society of the Philippines), Rosie Ramirez, Ysa Tabian, Bryan Bautista, Marj Adrias, and Joffrey Dela Cruz)

The Anvil Awards is a prestigious annual ceremony that recognizes excellent public relations campaigns and tools that have an impact on their target audience and society in general.

#TAYÓTAYOLaguna: Bayani Para Sa Isa’t Isa’s successful marketing campaign contributed to PHINMA Education’s 16% growth in enrollment in S.Y. 2023-2024. For Laguna province, the birthplace of the national hero (bayani) José Rizal, the campaign highlighted the commitment to nurturing a new batch of heroes by showcasing everyday heroes like working students, staff members, school guards, and parents. The Laguna network posted its highest enrollment yet of 7,758 students (43% growth vs last year) and welcomed 2,952 Freshmen (9% growth vs last year).